Super foods brand Supreem Super Foods upbeat on offline retail, launches store in Bengaluru

Leading superfoods brand Supreem Super Foods has announced the launch of its first independent retail store at Langford Road in Bengaluru. The Supreem Super Foods store was inaugurated by S.N. Rao, MD – Chairman, Supreem Super Foods. This expansion is a part of the brand’s plan to launch 500 to 1000 similar stores (exclusive and franchisee-owned) across India in the next one year and 300 stores to be located in Bengaluru. With superfoods being a growing market, Supreem Super Foods is confident of the wide reach and high sales that their offline stores would have, as part of its larger goal of promoting a healthy lifestyle.

Speaking at the launch, Rao said, “We prioritize the well-being of our consumers, and promoting a healthy lifestyle has been our goal all along. Through our offline presence, we want to provide an experience to the customers that is enriching and fulfilling. Although our online stores are doing good, we wanted to reach more people. Most of our products will be available offline, although a certain category of products will be available exclusively online, and at the exclusive brand outlet and the shop-in-shop outlets”.

The one-stop-shop aims to enhance the consumer’s experience by providing tailored recommendations for every customer who steps in and also caters to an omnichannel experience. The store will provide personalized offers to consumers from the array of handpicked products. It will also aim to educate the consumers about ‘super foods’ and the health benefits associated with it and to help them in choosing the right product, based on their requirements.

The flagship store has the provision of giving out dry and wet samples to customers to steer a unique understanding of the brand. The promoters at the stores are trained to give product knowledge and functional benefits to the consumers to make the right choice. Walk-in customers at the offline stores will get trial gift hampers. The brand will furnish exclusive deals at regular intervals across offline and online stores to promote awareness of healthy eating food options offered by the brand.

The company is all set to strengthen its retail presence. Along with the flagship store in Bengaluru, the brand has set up two Shop-in-Shop stores at Spar-Oasis Mall and Spar-Nexus Shantiniketan as well. Supreem Superfoods is present on all the key online retail platforms such as Amazon, Big Basket, Nature’s Basket, 1MG, and Flipkart.