Swiss brand Victorinox opens shop-in-shop at Forum mall, Kochi

Swiss brand Victorinox has opened its doors with another shop-in-shop at Gute Reise, First Floor, Forum Mall, Maradu, Kochi. 

The brand is expanding its footprint in India following the opening of its flagship store in Mumbai’s Palladium Shopping Mall, in May 2022. 

“With the Victorinox Shop-in-shop concept we are bringing an extremely popular, brand into the heart of Kochi,” says Colonel Chandhoke, Managing Director - Victorinox India. “We are excited and look forward to offering our customers a unique Swiss experience from Victorinox at this prime location. We currently have 16 stores that house Victorinox shop-in-shops with 3 or more product categories. We plan to further strengthen our India presence with 10 more stores in the multi-product category by the end of the year.” 

Victorinox plans to continue its expansion in the market with 10 more shop-in-shops due to open before the end of December 2023 to help mark its strong brand presence across Swiss Army Knives, cutlery, travel gear and watches. 

The Victorinox shop-in-shops are located in malls and high streets across India as well as at leading airports, with the shopping mall stores carrying the full product offering and airport stores focusing on travel gear and watches.