This cheese brand packaging celebrates people who make us laugh

In what seems like a classic case  of brand packaging itself being an engaging consumer touchpoint, global cheese brand  The laughing Cow has announced that this fall, the brand is bringing consumers a fresh take on its iconic branding with new, colorful, limited-edition packaging inspired by recognizable pop culture designs. The new packaging will also feature a unique QR code for a  sweepstakes to nominate people in their lives who choose laughter and spread joy to win 'The Laughing Contract,' sponsored by The Laughing Cow.

The brand informs that the Laughing Contract is giving consumers the opportunity to celebrate the funniest people in their lives. 1,000 sweepstakes winners will be awarded a year's worth of The Laughing Cow's spreadable cheese, and one lucky grand prize winner will receive a cash prize of $20,000 in addition to a year's worth of The Laughing Cow cheese.

"The Laughing Cow has been inspiring people to choose laughter for more than 100 years, which is why we're thrilled to take a moment to recognize the people in our lives who make us laugh the most," said Zach Fatla, Brand Director of The Laughing Cow. "We're excited to roll out this newly imagined packaging, in addition to 'The Laughing Contract,' to encourage cheese lovers across the country to make space for laughter in their lives and laugh a little more, every day."