ToyKraft , FunOKPlease in tie-up for narrative games

Pegasus Toy-Kraft Pvt. Ltd., India's edutainment toy brand, announced its strategic collaboration with Mumbai based publisher of children's books FunOKPlease. ToyKraft will soon launch different story based games on the concepts by FunOKPlease. This collaboration will allow both partners to use their prowess in their respective segments and reach out to their overlapping target audiences and create a touch point beyond the regular.
ToyKraft and FunOKPlease intend on bringing out their first such collaboration out in January 2014.

Speaking on the collaboration, an excited Dr. Shyam Makhija - Director, Business Development atToyKraft said, "Pegasus Toy-Kraft is delighted to tie up with FunOKPlease in the new venture of licensing options of the books into puzzles and games. Dr Shyam Makhija - Director at Toy-Kraft has been associated with Preeti from her Crossword days and is looking forward to the new association. The company believes strongly in IP and has forged similar links with Patch from USA, Fragames from France, Ptotem Games, POGO-Mad and SAB TV. As both the companies address the same consumer group - children but with different merchandise, this alliance will blend well in using their synergies to come with some very exciting and new edutainment offers.”

Preeti Vyas, Founder, FunOKplease said, "FunOKPlease is thrilled to partner with ToyKraft for an exciting range of toys and games based on our popular characters and books. We were keen to explore new avenues for our content and found a perfect match in ToyKraft as they share the same values as us- original concepts, relevance to the Indian context, high quality production, and affordability. We look forward to creating many exciting products together.”