Triumph unveils new identity & plans to increase its retail footprint
Vjmedia Works | April 07, 2016
Leading lingerie brand Triumph is looking for more retail presence specially in Indian metros.
Present in over 120 countries across the globe, Triumph has almost 1000 touchpoints in more than 60 cities in India. Triumph also has exclusive brand stores in Mumbai, Delhi, Gujarat, Andhra Pradesh and Ludhiana. Talking on challenges in brick-and-mortar retail presence currently in India, Kapasi informed, "Currently, India is going through a lot of changes in retail landscape in terms of renovations of mall, infrastructural development etc. That may lengthen our retail expansion process but we are definitely looking at extending more existence in metro cities like Delhi, Mumbai, Hyderabad, Chennai, Kolkata etc.â€
Speaking about the new logo, Shalindra Fernando, General Manager, Triumph International, India and Sri Lanka, said, "In determining our vision for the future, we've cast an eye over our past; after all, we're proud to be "the maker of lingerie since 1886â€ with a reputation for providing outstanding quality and exceptional craftsmanship. So as well as emphasising femininity and empathy, we'll be referencing our heritage. Communicating the strength of the brand's heritage in combination with its progressive personality, our beautiful new logo conjures up everything we stand for and where we want to go.â€