Triumph unveils new identity & plans to increase its retail footprint

Lingerie major Triumph, launching its brand-new logo in Mumbai, has announced an entrenched retail footprint across India. The brand is looking for expansion mainly throughout Indian metros by franchise outlets as well as exclusive brand outlet. Talking further on the retail expansion, Jennifer Kapasi, Head of Operations, Triumph International (India), commented, "We already have a wide retail presence through exclusive brand outlets, large format outlets, multibrand outlets etc. Now, we are looking for more space in boutique retailing. However, our focus is to reach vastly through more customers pan-India through any format of retail.”

Present in over 120 countries across the globe, Triumph has almost 1000 touchpoints in more than 60 cities in India. Triumph also has exclusive brand stores in Mumbai, Delhi, Gujarat, Andhra Pradesh and Ludhiana. Talking on challenges in brick-and-mortar retail presence currently in India, Kapasi informed, "Currently, India is going through a lot of changes in retail landscape in terms of renovations of mall, infrastructural development etc. That may lengthen our retail expansion process but we are definitely looking at extending more existence in metro cities like Delhi, Mumbai, Hyderabad, Chennai, Kolkata etc.”

Speaking about the new logo, Shalindra Fernando, General Manager, Triumph International, India and Sri Lanka, said, "In determining our vision for the future, we've cast an eye over our past; after all, we're proud to be "the maker of lingerie since 1886” with a reputation for providing outstanding quality and exceptional craftsmanship. So as well as emphasising femininity and empathy, we'll be referencing our heritage. Communicating the strength of the brand's heritage in combination with its progressive personality, our beautiful new logo conjures up everything we stand for and where we want to go.”