Ultrafresh keeps up its date with tier-2/3 cities, expands retail studio presence in Bihar

With an aim to strengthen and expand its retail operations in the eastern region of India, Ultrafresh Modular Solutions Limited, an independent subsidiary of TTK Prestige Limited, has launched its fifth studio in Bihar located at Katihar. Spread across around 900 square feet, the franchise retail studio offers a unique range of modular kitchens, wardrobes, display and storage units to cater for the customer’s evolving home improvement needs and preferences.

The studio is developed under the company’s ‘One-Stop-Shop’ format, which has been curated after Ultrafresh’s recent acquisition by TTK Prestige Limited.

The new format of the studio, ‘One-Stop-Shop’ highlights the brand and product synergy between TTK Prestige Limited and Ultrafresh.

On the occasion of the studio launch, while talking about the evolution in consumer behaviour patterns and rising demand for modular kitchens, Dhruv Trigunayat, CEO – Ultrafresh Modular Solutions Limited said, “With strong demand and evolving customer needs, the modular kitchen market is increasingly growing in tier II and III cities of India. After analysing the customer needs, preferences and cooking styles in Bihar, we offer a wide range of modular kitchens including Acrylic and Laminate finish. On average, the home size in Bihar is very spacious which provides a larger scope to design a kitchen space. “

“Considering the demand and growth potential of the modular kitchen market in Bihar, we have accelerated our store launch plan with an aim to open Ultrafresh chain of Studios in all major cities of Bihar in the next two years. With this, we also plan to double our retail footprint in Bihar,” he added further.

Ultrafresh Modular Solutions Limited has over 120 studios across India out of which around 45 studios are situated in the eastern region of India.