Upsouth Hospitality opens its first QSR outlet in Ahmedabad
By Retail4Growth Team | July 12, 2019
The hospitality brand has been successfully operating more than 12 outlets across Bangalore and Pune and is planning to launch 4 to 5 more outlets by the year end in Gujarat.
Renowned QSR (Quick Service Restaurant) chain Upsouth Hospitality has recently launched its operations in Gujarat. The brand has come up with its first outlet in Navrangpura, Ahmedabad. The hospitality brand has been successfully operating more than 12 outlets across Bangalore and Pune.
Upsouth brings traditional South Indian vegetarian cuisine in a modern quick service format. The restaurant is known for serving a mix of traditional & fusion dishes combined with great offers, value pricing, dynamic interiors and LIVE Kitchen atmosphere. The dishes are priced very competitively with the average spends per person ranging between Rs 110-120 only. The brand is famous for its South Indian fusion dishes like Uthly, Malabari Parota Sandwich, Sabudana Cheese Vada, Mango Moksha, Healthy Super Grain Paratha, etc.
Commenting on the launch, Kumar Gaurav, Vice President, Upsouth Hospitality Pvt. Ltd says, “After the huge success in Bangalore and Pune, we see Ahmedabad as a potential target market for Upsouth. A major portion of the population in Ahmedabad is vegetarian. However, the real taste of South Indian food is not being served here which is why we planned to launch Upsouth. Navrangpura is a perfect target location for us due to the mixture of commercialization, working professionals and students.”
He further adds, “We are planning to launch 4 to 5 more outlets by the year end and are looking forward to create an impactful presence in cosmopolitan areas in Gujarat through franchising options. Beyond these locations, we are also planning to launch operations in Mumbai and Hyderabad.”
Corporate Executive Chef - Manu R Nair, Upsouth Hospitality Pvt. Ltd. says, “Keeping pace with modern world, Upsouth redefines the experience of Indian and South Indian Cuisine for you with an upbeat and contemporary touch. We bring healthy, delicious, fresh and wholesome Indian and South Indian vegetarian food in a modern format”.
He further adds, “South Indian cuisine is recognized as one of the most popular cuisine, and as a product is also suitable for all day dining. Keeping the same in mind, we have decided to keep the restaurant open from 8:30 am in the morning till midnight.”
The quick service restaurant (QSR) plans to launch more outlets in Pune by the year end.