Urban Haat unveils first flagship store in Kolkata

'Urbaan Haat', a new retail brand, launched their first store in Kolkata . Positioned at a high-end locale of South Kolkata this 1500 sq.ft. shop is conceptualised and owned by Ritu Kejriwal, Designer and Proprietor- Urban Haat. The interior decor of the space has been done up in a way that gives a feel of a rural'haat' or bazaar but which is juxtaposed with a modern and trendy lighting arrangements.
 
Ritu Kejriwal, while sharing her thoughts on the design elements of Urban Haat says, "While I was travelling in the rural areas of Rajasthan, Maharashtra, NCR Region and collecting the handcrafted artefacts it was a'desi haat' which attracted me always. But when I thought of starting something on my own with those products I made a fusion of the two in the merchandise line as it would give a better exposure to the brand in this market having a trendy as well as ethnic feel. The interiors of the shop has been designed in such a manner so that it reflects a road side rural shop and thus we have used a wheel cart to display the products. Even for hanging the garments we used a bamboo ladder. Further within a year we would like to expand the shop within the whole space in different rooms giving each a different look and merchandise. For example, one room will have only handcrafted artefacts, another only garments and such. With retail market booming here in Kolkata the original products from the northern and western states are really picking up very fast and along with it the trendy clutch bags and modern fashionable couture is already attracting the buyers from diverse age groups.”