Urban Ladder Partners with HomeLane
By Nabamita Chatterjee | March 20, 2017
This strategic partnership will help in the process of creating easy cohesively designed homes for customers.
Urban Ladder, India’s leading online home furnishing brand recently announced its partnership with HomeLane.com, a growing home-interiors startup. Through this partnership Urban Ladder’s designed furniture, ranging from living, dining, bedroom and home décor items, will be made available to customers through the HomeLane catalogue.
Urban Ladder has carved a niche for itself by curating a range of high quality products that has a distinctive design language. HomeLane uses VR as well as deep design-to-manufacturing technology to make high-quality interiors accessible to urban Indian middle-class homeowners. Through this partnership, HomeLane customers will now have the option of complementing their HomeLane fit-out selection of modular kitchens, wardrobes, entertainments modules and other storage units with distinct designed loose furniture and home decor items from Urban Ladder. This will be available to customers under HomeLane’s 45 days delivery or they pay rent guarantee.
“When furnishing homes, fixed furniture in the form of wardrobes and kitchens is usually the first things Indians invest in. Subsequently, they match moveable furniture, such as sofas, beds and dining, to work with the fixed furniture. This usually lacks cohesiveness and can be tedious. Through this partnership, we will leverage design sensibilities of both brands and seamlessly create designs that are cohesive and complete. We look forward to working with HomeLane to co-create beautiful homes across the country,” said Sanjay Gupta, Chief Marketing Officer, Urban Ladder.
“Doing up one’s new home is an emotional experience - everything needs to be perfect! This association takes us one step closer to being an end-to-end interiors partner for new homeowners. Our core expertise has always been in providing exquisitely designed fit-outs, on-time, within budget and with quality assurance. However, the challenge of matching great loose furniture is something that has existed all along. With Urban Ladder products now available in the HomeLane customer journey, we can collaboratively complete the customer’s home furnishing life-cycle, with a cohesive and unmatched experience, said Tanuj Choudhry, Chief Business Officer, HomeLane.
At present, Urban Ladder delivers to 18 cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Goa, Pune, Hyderabad, Cochin Ahmedabad, Chandigarh, Surat, Kolkata Mangalore, Jaipur & Baroda).