VAHDAM®‘s 1st Experience Store celebrates tea drinking
By Retail4Growth Bureau | September 29, 2023
VAHDAM® India, positioned as a home-grown rteas and wellness brand has launched its ‘first Experience Store’ at the iconic Khan Market in New Delhi, which aims to offer customers an immersive and delightful tea buying experience.
VAHDAM® India, the home-grown Indian teas and wellness brand, has announced the launch of its ‘first Experience Store’ at the iconic Khan Market in New Delhi.
The VAHDAM India TEA ROOM aims to offer customers an immersive and delightful tea buying experience, showcasing VAHDAM® India's range of teas, drinkwares, accessories, gifts & assortments, says the company.
The VAHDAM® India Tea Room offers a very immersive visual & sensorial experience to customers who can come and engage in a unique setting that provides a serene and inviting environment for tea enthusiasts to explore and enjoy the rich heritage and diverse flavors of Indian teas,” informs the company.
Harsh Vardhan Shringla, Chief Coordinator, G20, India Presidency, during the inauguration ceremony said, “VAHDAM® India has ventured beyond borders, taking India's choicest teas, including Darjeeling, to every corner of the globe. In today's interconnected world, this is precisely the direction we need to move in. VAHDAM is not just a tea brand, it is an embodiment of India's essence, presenting our best to the world and promoting a vibrant exchange of cultures. Congratulations on this milestone, and I look forward to seeing VAHDAM®️ India's continued success."
Commenting on the launch of the Exclusive Brand Outlet launch, Bala Sarda, Founder & CEO, VAHDAM® India, said “We are thrilled to inaugurate our experience store in India, marking an important milestone in our omnichannel presence strategy. As we continue to expand our offline reach, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of VAHDAM® India.”
The brand, positioned as a climate and plastic-neutral brand, has a presence in more than 6000 retail stores across the US, including CVS, Wegmans Market, Sprouts Farmers Market,Gelson's Market, and Erewhon Markets, as well as in 250+ retail stores across Canada, including Healthy Planet, Nature's Source, and over 500 stores in the UK.
