Vajor opens its flagship store in Delhi
By Satarupa Chakraborty | April 17, 2018
In addition to their smaller two stores in Pune and Chennai, omni-channel brand Vajor opens its first flagship store spanning across 1500 sq ft in Delhi. Designed by Glue Design, the store features omni-channel experience with the use of multiple digital screens and live customer access to the brand’s complete web offerings.
Marking the opening of their first flagship store, Indian omni-channel brand Vajor has recently opened a store Ambience Mall, Vasant Kunj in New Delhi, in addition to their two previous stores in Pune and Chennai, which are sized around 1000 sq ft each. Aimed to be a physical render of the Vajor website, the store, being the largest one amongst three stores spanning across 1500 sq ft, presents a clean and fuss-free design with special focus on effortless browsing. Designed by Delhi-based design agency Glue Design, the store also offers a next-gen omni channel and 360 degree experience by incorporating multiple digital screens and in-store experience that gives access to Vajor’s complete web offerings.
Nathasha AR Kumar, Founder, Vajor said, “The essence is that a strong online channel and a technologically sound system can work very well in tandem with a vast store network, giving customers flexibility in purchasing and after services.”
As unique feature, the store has dedicated Story Zones, that house mediums like video screen, mood boards and a selection of key products. Each Vajor store incorporates a www.vajor.com touch-screen where customers can actually take a virtual tour of the brand and make any and every form of transaction.
Ena Bansal - Head of Marketing, Vajor, commented, “Our stores are the experiential zones to lead all community based initiatives. Not only can the customer feel & touch the product but can also look forward to exciting activities on regular basis. Also, over time, we will have our Omni-channel strategies in place to provide a consistent customer experience.”
Rajinder Mattoo, Head of Retail, Vajor added, “While care has been taken to maintain the Indian essence of the brand, a lot of elements have been added to the collection to make it globally acceptable and in tune with modern fashion.”
Adding on the VM part of the store, Gita Sagolsem, Head Visual Merchandiser of the brand told Retail4growth, “The store design follows a concept of Modern Bohemian and we have tried to build it around strong omni-channel values and community building, which is another important philosophy of the brand. The temporary fixtures and VM props used in the store are upcycled and all other elements are sustainable to a large extent.”