Vajor takes omni-channel route; to debut with two stores in Delhi-NCR

Online women fashion brand Vajor will start their brick-and-mortar retail operation by opening two stores in Delhi-NCR in September this year, on completing three years of their existence. Further to that, Vajor plans to scale up the store count within 6-9 months roping in other metros. The online retail brand also eyes on international expansion through online model. Talking to Retail4growth, Ena Bansal, Head of Marketing, Vajor told, “Whenever we spoke to our customers, we realized that our brand stands for experience and that prompted us to offer them the physical store experiences. We have achieved a good number digitally and now that we are completing three years into business, we thought it’s good time to go omni-channel. Initial two stores in Delhi-NCR are aimed at testing the market, post which we plan to open our stores in other metros like Mumbai and Bangalore. The debut in physical retail is also aimed at penetrating into tier-II market over a period of time.” Not disclosing the store counts in the pipeline, Bansal also mentioned that the initial stores will be opened only at mall locations.