Vedanta unveils its new logo

Vedanta, a global diversified natural resources group of companies, unveiled its new logo. The new logo signifies Vedanta's commitment to the triple bottom line approach that focuses on people, planet and prosperity. It was developed with inputs from Vedanta's internal stakeholders.

The significant change in the logo, along with the brand name, is the use of two colors - leaf green and a shade of Yale blue, which symbolize distinct virtues of Vedanta's professionalism, sustainability, ethics and integrity.

According to the company, the leaf is a'symbol of life' has now been included into the Vedanta globe, which represents the centricity and dependence on natural resources found in the earth as well as the responsibility that Vedanta has towards communities.

The typeface of Vedanta, denotes a dynamic, energetic and a futuristic feel, and the logo demonstrates Vedanta as a company that embodies its commitment to environmental sustainability and economic prosperity in its areas of operations.