Victoria's Secret expands presence in the South

Apparel Group India has announced the opening of two new stores of its brand Victoria's Secret. The brand has expanded its presence with a new store opening at Phoenix Mall of Asia in Bengaluru and will further expand its footprint with another store opening at Inorbit Mall in Hyderabad on December 16, 2023.

The company informs that both the stores offer a personalized and culturally attuned shopping experience for its consumers."At Apparel Group, we are not merely expanding our footprint; we are opening gateways for global brands to seamlessly integrate into the fabric of India. We wanted to bring iconic Victoria's Secret brand closer to our customers in South India. These new stores represent our dedication to understanding local preferences while delivering an unmatched shopping experience," said Tushar Ved, President of Apparel Group India

By penetrating into local markets, the company says it aims to enrich the retail experience for a broad spectrum of consumers, fostering a dynamic and cosmopolitan shopping environment.