Viviana Mall and Cartoon Network partner to promote fitness awareness campaign amongst kids shoppers
By Nabamita Chatterjee | Vjmedia Works | May 09, 2017
For better customer engagement, Cartoon Network Live aims to provide an enriching as well as enjoyable experience to its young audience this summer vacation at Viviana Mall.
Viviana Mall, one of the popular retail destination in Mumbai Metropolitan Region and kids’ entertainment channel, Cartoon Network recently came together to spread awareness about fitness among kids and shoppers. To motivate kids to lead a healthy and fitter life, Cartoon Network Live at Viviana Mall planned an array of interesting activities and a fun yoga session with Mickey Mehta on Saturday, May 6, 2017. Cartoon Network superheroes Kris, Ben10 and Johnny Bravo along with fitness guru Mickey Mehta were seen having time by performing exercises with kids from Sparsh Foundation. The mall ambience was more entertaining as kids were seen enjoying fun-filled activities, games and meet and greet sessions with their favorite cartoon characters.
Ms. Rima Pradhan, Sr. Vice President, Marketing, Viviana Mall said, “Kids accept things which are explained using the fun and entertainment quotient. Hence, we invited Mickey Mehta and Cartoon Network characters in order to spread the awareness. We are proud to be a community centre in which activity meant for kids is enjoyed even by senior citizens, parents and youngsters who were all present there. Cartoon characters generally act as role models for kids. These characters not only make kids laugh but at the same time they are fit. They send across the message to remain healthy and stay happy. We felt these characters will play a big role in spreading the fitness awareness among kids.”
“We also invited kids from Sparsh Foundation to give them a fun filled experience at our mall and get close and personal with their favorite cartoon characters.” She added further.
The mall witnessed response from visitors supporting the campaign for fitness belonging to all age groups.