Vividha unveils its first store in Mumbai

Mumbai based Visagar Polytex Limited, which is engaged into manufacturing, retail and trading of women's ethnic wear has launched its first retail outlet in Mumbai. This is the company's 14th retail outlet in the country under the brand name - VIVIDHA, others being present at Rajasthan, Gujarat and West Bengal.  
 
Visagar Polytex also aims at partnering with aspiring women entrepreneurs through its unique franchisee model. Coming out with an innovative way of doing business, Visagar Polytex (VPL) has launched the'Home Based Opportunity Scheme' (HBO), which brings on board aspiring women entrepreneurs who have flair for doing business. The scheme will be operated from the Mumbai's VIVIDHA Showroom.
 
With the first launch city being Mumbai, the company expects a gradual but mass participation in this scheme. The company is already seeing good response for the scheme and expects an enrolment of atleast 500 members with a turnover of Rs 5 - 7 crore within the 12 months from Mumbai itself.
 
Commenting on the launch, Tilokchand Kothari CMD, VPL said, "The launch of VIVIDHA is a significant achievement for us and we hope this store will give us an opportunity to increase our brand presence and to reach out to a wider target audience.”
 
With the belief in empowering women the company aims to eliminate the need for wholesale channel and use the strong personal relations and network of these women to drive the sales of women's ethnic wear.
 
He also mentioned, "We are pleased to launch this unique scheme, where an aspiring woman can effortlessly start her business with minimum entry barriers, a range of facilities, earn pride and respect amongst her family members and social circles by realizing dreams of owning and managing a successful ethnic wear home based business.”