Wonderchef dishes out 26th store & expansion menu

Wonderchef, the premium cookware and kitchen appliance company, has opened its 26th exclusive store in India in Malad, Mumbai.  The new outlet, based on European sensibilities is in tune with the brand’s design and quality standards, says the company.

Wonderchef aims to open 50 exclusive stores across India by 2025 and has presence in about 15,000 multi-brand stores and over 2,500 modern trade outlets. Looking ahead, the company has ambitious plans to expand its reach to 25,000 multi-brand stores and 3,500 modern trade stores in the next two years. 

Ravi Saxena, Founder, and CEO, Wonderchef, expressed his optimism about the company's future growth prospects, stating, "With our relentless focus on product innovation,  retail expansion, and omnichannel development, we are confident of achieving about 30 percent growth yet again this fiscal year. We are eagerly looking forward to the brand surpassing 700-crore mark this fiscal as we continue to bring joy and convenience to kitchens around the nation."

The store features a display screen showcasing products along with signages allowing explorers to choose the right product. The brand has in fact utilized its store space to leverage technology, display, and visually appealing interiors. With white and wooden fixtures along with the golden lights, the in-store theme offers a vibe of luxury and organized living to resonate with its customers.