Woodland launches its new concept at two stores in Noida
By Satarupa Chakraborty | April 09, 2018
Woodland’s new concept stores at Noida’s DLF Mall of India and Great India Place Mall, features eco friendly elements like use of recycled wood, energy saving LED etc along with presenting a younger vibe in the look of the stores. The concept will soon be brought to Woodland’s existing stores.
The adventure and outdoor gear maker by Aero Group, Woodland, has recently launched two new exclusive stores in Noida at two key malls of the city, DLF Mall of India and GIP mall, spread across 2000 sq ft & 2800 sq ft respectively. Situated at strategic locations, both the stores showcase new format interiors in line with their eco-conscious philosophy. The opening of these stores marks the beginning of the shift of all stores to the new store concept.
The new store design is an innovative, thoroughly modern, dynamic retail environment that reflects the brand’s aesthetic, its commitment to craft and its ties to the English landscape. Featuring rugged roots amalgamated with environment friendly elements, the stores echo a younger and trendier vibe.
Harkirat Singh, MD, Woodland, commented, “The new store concept and these store launches add to our brand’s repertoire of Pro-planet philosophy featuring eco friendly elements like use of recycled wood, LED energy saving lighting amongst others with a warm colour palette. Known for the positive values we embody, we wanted to facilitate the same into the fresh designs in our new format stores too. With an astounding result– the stores look stunning, displaying a beautiful mix of ethos and product.”