Amitoje launches modular POS FSUs
By Satarupa Chakraborty | January 30, 2018
Crazy FSUs are durable and long lasting, while it is easy for shipping, installations and change of brand communications. The one-of-its-kind range from Amitoje India is awaiting its patent soon.
New Delhi-based Point-of-Sale (POS) displays and signage manufacturing firm Amitoje India has recently launched Crazy FSU and End Caps, a range of freehold, modular FSUs that ensures high visibility amidst clutter while cutting the hassles involved in installation. The range is in the process of being patented.
Talking to Retail4growth, Maniraj Singh Juneja, Director, Amitoje India, explained, “The Crazy FSUs come in flat packed forms in simple corrugated boxes and takes less than a minute to install without the need of any tools. Fully made of aluminium, they are simple, sturdy, wear-and-tear proof and powerful when it comes to making strong brand communication. Each shelf can carry a minimum weight of 60 kilograms and can be customized further to offer more load value. They can be used for both indoor and outdoor retail environments and the UV-printed fabric is not prone to damage even in direct sunlight. What’s more interesting is the fact that the graphics are made on fabric with a stitched rubber panel allowing it to be stretched and fit inside the custom-made frames without using any additional adhesives. This feature also helps in quick change of brand communication upon change of season, new design or on arrival of new product ranges. The displays are made in standard sizes that are accepted by all retailers in India. The units are currently available as non-lit units but can be made back-lit, if need be.”