Creaticity’s eco-friendly festive VM installation
By Satarupa Chakraborty | November 14, 2018
VM installation at Pune’s iconic Creaticity mall offered walk-in experiences to shoppers and used eco-friendly materials
Creaticity’s recent thematic festive VM installation, replicating London Eye, which is massive with a radius of 7620 mm and weighing 450 kgs, supports eco-friendly materials and operation practices. The installation has been done after a careful selection of substrates like PVC ( not plastic which can be destroyed) , non-famous paint coating and ran with extremely low power consumption of approximately 60-65 KLW.
Apart from being built to enhance shopper delight, the installation has a wide visibility expanse and has seating arrangements in it. It was built up within 7 days with a skilled task force of 50 planners, fabricators and electricians along with an installation team of 25 people.
Talking more on the features of the installation, Sanadiip Mazzumdar of Creaticity, shared, “We added a capsule, via which the shoppers could go inside it and experience. Scale, size and positioning of the said installation also stood as important as the production detailing. And, the design was done in-house starting from the scratch.”