Christian Dior offers visual feast to travelers at Hong Kong International Airport

Renowned luxury beauty brand Christian Dior Parfums recently made a glittering debut of  ‘The Atelier of Dreams’grand opening, partnering with The Shilla Duty Free at the Hong Kong International Airport, marking a delightful beginning to Christmas season celebrations. 

The Grand Opening Ceremony was held at the Central Concourse of Terminal 1 where the magnificent Dior Christmas tree was unveiled by Catherine Sauvage, Managing Director of Travel Retail Asia Pacific LVMH Beauty. 

“The stunning Dior Christmas tree, with its scintillating lights and dazzling ornaments symbolizes a sense of togetherness. Standing tall as a beacon of unity and warmth, this exquisite tree adorns the airport, inviting all travelers to embrace the spirit of the Christmas season. Travelers can capture memorable moments in front of the Dior Christmas tree with the assistance of event staff at the designated photo-taking point,” says the company statement.

The pop-up stores are adorned with the Dior carousel, inspired by the Tuileries Gardens and dressed in golden couture motif, through an artistic collaboration with Italian artist, Pietro Ruffo. 

A delightful festive ambiance filled the Hong Kong International Airport, especially during the first-ever light show of the Dior Christmas tree, accompanied by a heartwarming dance performance.  Speaking at the ceremony, Catherine Sauvage, Managing Director of Travel Retail Asia Pacific LVMH Beauty said, 'I would like to sincerely thank our partners for the support and partnership - Hong Kong International Airport Authorities, The Shilla Duty Free Group and JCDecaux Transport who have given us the opportunity to showcase our Dior brand DNA & heritage expression to engage all travelers in one of the top airports worldwide."  

Alby Tsang, General Manager of Airport Authority Hong Kong, shared his sincere appreciation to Dior, The Shilla Duty Free Group, and JCDecaux Transport for the collaborative support in making this campaign a remarkable success. "We are delighted to partner with Dior for the launch of their 'The Atelier of Dreams' campaign at Hong Kong International Airport. The magnificent Dior Christmas tree and the sparkling pop-up stores at the Central Departure Hall certainly has maximized the festive and joyful atmosphere to travelers from all over the world.”

Shirley Chan, Managing Director of JCDecaux Transport at Hong Kong & Macau, expressed her enthusiasm and excitement about the collaboration with Dior on this festive project. "Thank you for having us to unveil and celebrate this fascinating ceremony together! The enchanting and stunning Dior Christmas tree has truly captivated us. As the number one Out-of-Home media and market leader in outdoor advertising in Hong Kong, JCDecaux Transport is incredibly proud to offer advertisers dynamic and exhilarating advertising platforms that not only capture passengers' awareness and generate high levels of engagement, but also share the festive joy and warmth with travelers from around the globe!"

The magnificent Dior Christmas tree and The Atelier of Dreams pop-up stores will continue to shine through the holiday season until 10 January 2024, informs the company.