Creaticity's ushers in sale season with larger-than-life 'Chair Installation'
By Chanda Kumar | August 23, 2018
Bringing in its annual sale period, UNSALE, the open air mall and creative living campus - Creaticity, gift wrapped its entire campus and installed an 18-foot chair to amaze and delight shoppers.
Creaticity, a creative living campus in Pune, unveiled its annual sale period UNSALE in a unique way by gift wrapping the entire campus and also installing a larger-than-life chair, measuring 5486.4 mm (H) x 3048 mm (W). This was created with an intention of comparing the sense of amazement and delight within the shoppers.
"The visual imagery had to be larger than life. Hence after a lot of brainstorming we narrowed on the idea of gift wrapping the entire campus as all brands in the premises were offering huge value discount offers on the best of their product assortments. We created exclusive promo zones for all brands so that shoppers can experience the product, its features, comfort etc. By creating this multi-brand promo format we also gave the shopper a platform and opportunity to understand their need technically and offer products appropriate to their need with professional interior design help from our end," shares Sanadiip Mazzumdar, Head Visual Merchandising, Creaticity. The event which started on August 3 will conclude by the August 31, 2018.
As a unit of measurement, Creaticity has been capturing customer reaction, feedback and the number of selfies taken around it. Sanadiip adds that the statistics are indeed encouraging and response has been overwhelming. "We are hopeful to touch magical sales stats by the end of the campaign."