For the love of bags: Luxe Bridge’s 2nd store is all chic, warm & feminine
By Retail4Growth Team | June 11, 2019
Reliance Brand owned multi-brand luxury handbag boutique Luxe Bridge has recently opened its second store at Express Avenue Mall in Chennai. Spread across 1,000 sqft, the new concept store reflects the love story of a woman with her priced possession.
Designed by 02June Design Studios and FewStepsAhead, Reliance Brand Limited owned Luxe Bridge’s new concept store in Chennai for women’s handbags and accessories, is all about creating a chic new identity, one that reflects the love story of a woman with her priced possession and complements the buying behaviour of the consumer.
Luxe Bridge is the multi-brand concept store which houses handbags and accessories of premium brands like Marc Jacobs, Michael Kors, Dolce & Gabbana, Kate Spade and Coach, among others. Located at the Express Avenue Mall in Royapettah, this is Luxe Bridge’s second store in India, with the first one at Ambience Mall, Gurugram.
Spread across 1,000 sqft, the objective was to make the space memorable, comfortable and premium but at the same time ensuring to not intimidate the customers. The space has thus been designed as being welcoming and not overwhelming. Since all the products offered by the store is women focussed, the idea was also to make the space more feminine and offer the comfort and feel of a personalised space.
Viji Mishra, Business Head of Luxe Bridge explained, “We wanted to create a new retail identity for the Luxe Bridge brand that should complement the buying behaviour of the consumer, especially if they are upgrading towards luxury buying. And also ensuring the store looks welcoming and approachable for all consumers. We wanted a store that should give enough reasons for customer to feel associated as well as connect with the store and the brands it houses.”
Read the detailed report on the Luxe Bridge new concept store design in the June 2019 edition of VM&RD magazine.