Home Stop: Diwali VM with kitchen installation
By Satarupa Chakraborty | October 30, 2018
Home Stop, the home décor retail entity of Shoppers Stop Ltd, has recently installed an art installation of sort representing a peacock, which is made of hundreds of everyday steel kitchen utensils.
Home Stop, as part of their Diwali visual merchandising scheme, has recently created a curated art form depicting a peacock, made out of steel utensils.
Executing it at selected Home Stop flagship stores, Pawan Nagarwal, Vice President – Visual Merchandising, Shoppers Stop Limited, explained, “We selected to raise the image of a peacock, as it represents the spirit of Diwali. Also, this is probably one of those unique occasions that we could present something that is larger-than-life and is inspired from art. We tried to make art out of our everyday kitchen utensils and this installation has all sort of steel utensils that are used in Indian kitchens.”
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