Iconic oozes grandeur with its new sale window
By Mohit Manghani | January 17, 2020
The window is a transformation of carnival element in much more celebrated form in the very aesthetic way to create a scenery for the festive season, yet keeping the idea of SALE alive.
Iconic, popular fashion brand, has executed its new sale window that creates enchanting scenery for the festive season, yet keeping the idea of SALE alive. The window has been implemented at selective stores including Ambience Adults, Ambience kids, Ardee, GGN, Dwarka, MOI, Logic, Pacific kids, Bhubaneswar, Pune, Wtp, Jaipur & Wtp kids, Jaipur.
“The main idea behind adapting lit letters for ‘Sale’ window this year was to have something that follows our A/W window display; Carnival. The window is a transformation of carnival element in much more celebrated form in the very aesthetic way to create the scenery for the festive season” said Devshri Dayal, Senior VM, Iconic.
The window is converted to Christmas and Sale window using 3d letters with yellow lights and a small addition of Christmas element. The brand’s design team has partnered with HG Graphics for all seasonal windows including the current A/W’19 Sale window.
“Every window that has gone live at Iconic stores is a challenge in itself, as none of the window designs are inclined toward highlighting any product category, its more about taking everything that is iconic to the world and then giving it a direction in a form of art. Hence, using different elements be it in terms of material or the props take a lot of brainstorming in order to make it fall within the budget yet having the best execution possible. Therefore, it’s important to have one point of contact and a single vendor doing Pan India executions. This actually makes the executions similar throughout the stores. We had a budget of Rs 35,000 for window, inclusive of installation and transportation expenses” Devshri Dayal concluded.