McVitie's goes loud across the nation

When a brand hires a new ambassador and if she is a lively face like Kajol, you are sure to see the spark lighting up all retail touchpoints. The popular FMCG brand McVitie's have got along with the Bollywood superstar to endorse its McVitie's digestive & whole wheat Marie biscuit variants with the message "Yeh habit hai fit” to communicate with the mass consumer. While the campaign is on air, Brand Evoke Systems & Creative Solutions Pvt. Ltd was entrusted to take the campaign to the retail level across India, for both modern trade and general trade. The job was to brand close to 500 outlets for every available touch point with endcaps and displays on FSU's, facades, pillars, walls, beams etc.

The large-scale campaign kept the design team busy for almost a month, designing & adapting the creative to various store dimensions reciprocated from the field team. The printing and production was all done at the regional facilities of all the metro cities. The agency also made their debut in Kerala where they had close to 75 stores to be branded that included regional chains such as Dhaniya, Bismi besides LULU & ABRL Super.

"We have covered all modern retail chains of Big Bazaar, Spencer's, ABRL, Total Hyper, Hypercity, ABRL Hyper, Reliance and other regional chains such as Rathnadeep, Heritage, Adhar to name a few. We have also carried out a lot of GT branding in NCR & Punjab,” says Kaushik Bhattacharjee, Founder and Managing Director of Brand EvoSys.