Mother's Recipe stands out with its Ginger Garlic Tub at store level

 Mother's Recipe, recently launched their Ginger Garlic Paste in an innovative 300gm Tub pack, where the retail roll-out will be covering the Tier 1 towns as well, along with a massive distribution rollout in the current cities in the next 2 weeks. This will also be supported with visibility campaign in the Modern Trade outlets and supermarkets. As per the brand, with the launch of this new packaging, they expect to grow their market share to at least 22% in the first six months.

 Speaking about the new launch Sanjana Desai, Head - Business Development, Mother's Recipe and ELMAC brand said, "A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. The demands of the FMCG segment are evolving everyday and consumers are seeking convenience and better packaged products. As a result, we need to continuously innovate in line with the growing consumer expectations while providing our customers with only the best quality & tastiest of products. Our new Ginger Garlic Tub is in line with our aim to liberate our consumers, help them save time and provide convenience while maintaining traditional taste."

The Mother's Recipe brand with a robust retail distribution network across the country is present in diverse formats ranging from mom & pop stores, modern trade outlets, multi-functional outlets, e-commerce and Defense.