Pantaloons’s festive VM Illuminates new brand proposition
By Satarupa Chakraborty | November 15, 2018
The brand’s VM strategy for the festival season revolved around LED animation, mirror illusions and scintillating light effects executed at top 17 stores across major cities.
To herald the festive season, Pantaloons came up with a unique visual merchandising strategy which revolved around LED animation, mirror illusions and scintillating light effects. A stunning visual effect was created in top 17 stores across Delhi, Mumbai, Bangalore, Kolkata, Ahmedabad and Pune.
LED-based visual merchandising elements were deployed extensively to give the stores a festive facelift and epitomize Pantaloons' new brand proposition 'Style your Change'.
The highlight was the sparkling display which comprised of synchronized and animated movement of high-quality LEDs run with customized programming. This display was complemented by intricate golden spikes to dress up the ambience. A set of contemporary chandeliers was added to the mall corridors to create further illumination.
The entrances to stores located in large malls were decorated by installing see-through LED-lit triangular structures. 3D holographic fans erected at the doorways made the usual content come alive in a 3-dimensional space with festive wishes.
As described by the team Pantaloons, elements such as the huge standalone 8ft-high infinity units needed utmost care and attention during transportation and at the time of execution. On the other hand, delicate handling was required for installation of golden spikes.