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Puma kicks in the Brazilian way!

By Elke Moebius | May 07, 2014

Puma, the sportswear brand, takes a lifestyle inspired path for its SS'14 window displays. Brazil, which has been synonymous with football for ages, holds the key to the brand's new window displays. Strong connotations of a Brazilian heritage football lifestyle come through at Puma this Spring-Summer.


The window backdrop features a graphic mood shot of a male model decked up in the focus merchandise from the new collection. The new collection promotes the Puma suede shoe and is flaunted in the backdrop as well.


Wooden crates and metal chairs were painted and put up artfully. Their articulation allowed for products to be displayed in various ways. An interesting feature of the windows are the Macaws prancing around in the windows. Well, not really Macaws, but thermocol crafted macaws but the effect is realistic enough.


The mannequins, men and women, pose in an athletic posture to communicate the sports association of the brand and suits the football collection well. The Pum

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