Shoppers Stop kicks off Xmas season
By Satarupa Chakraborty | November 16, 2018
Shoppers Stop’s 15 ft Christmas tree is laden with gift boxes and fragrance packs to roll out their new VM and in-store Fragrance Fest.
As part of their Christmas themed visual merchandising scheme, India’s leading departmental store chain Shoppers Stop recently created an installation emulating a Christmas tree made out of gift boxes and fragrance packs.
Piloted at Shoppers Stop’s flagship store in Juhu, Mumbai, the VM scheme was launched at the store’s in-store activation, Fragrance Fest, and will be rolled out at all outlets across the country soon.
The installation is 15 feet high.
Joining as Vice President – VM, Pawan Nagarwal brings his 16+ years of experience in Visual Merchandising to Shoppers Stop Limited. Nagarwal has worked with leading retail companies like Future Group, RBL and Arvind Brands.
The merchandise will be retailed across 34 Shoppers Stop stores including Mumbai, Pune, Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bangalore.
Shoppers Stop has invested Rs 800 crore in HyperCity over the past 11 years
Shoppers Stop unveiled its signature environmentally friendly SALE window this season with a new age obsession twist in synch with its marketing campaign.