Shoppers Stop opens its 84th store in Noida
By Retail4Growth Team | August 20, 2019
Designed by the German retail design firm Schwitzke & Partner, the new store is located at the posh Gaur City Mall in Noida.
Leading large format retailer Shoppers Stop launched its 4th store in Noida, taking the count to 14th in Delhi NCR and 84th in the country. The new store anchors at the posh Gaur City Mall, Noida creating over 200 direct and non-direct employment for the localities.
Spread across 43,000 square feet of retail space, the new store interior design creates a clean minimal backdrop to complement brand presence and gives Shoppers Stop store a distinctive host environment.
Schwitzke & Partner, the well-known German retail design firm created an experiential bridge-to-luxury, multi-brand fashion store. Inspired by the energy of the vibrant emirate, the store design reflects the variety of urban experiences visitors expect in concept stores.
To emphasize the diversity of products and categories in the store and to give the customer intuitive orientation at the same time, each department such as apparels, beauty, fashion accessories and home among others has been designed as a distinct neighbourhood.
Each category zone is characterized with individual materials and architectural elements which will appeal to our core customers comprising of young families, professionals and youth. The interior materials and colour palette together creates an environment to sharply highlight the brands fashion offerings.
Clean vitrified flooring with dark colour vitrified tiles in aisle and different departments help define the walkways in the store while drawing attention to premium offerings within the store. Banks of trial rooms conveniently located in the store help in making an informed buying decision for the customer. The trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics.
The StyleHub zone displays the latest must-have products as well as seasonal exhibits welcoming the customers to this unique and experiential retail world. Customers can shop from 300+ chic and desirable fashion brands. The store hosts an exclusive Personal Shoppers lounge to offer personalized shopping experiences for its First Citizen members.
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The retail brand observed ‘World Chocolate Day’ with an installation and exhibition of the top trending flavours of its brand Mithas.
Spread over approximately 44,000 sqft area across three floors, the new store will offer chic and desirable fashion brands under one roof.