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Skullcandy installs FSUs with backlit signages

By Satarupa Chakraborty | March 15, 2018

Skullcandy's new FSUs are embedded with backlit signages and finished with mica-coating and digital SAV. Giraffe Advertizing has installed a total number of 80 units at noted MT touchpoints across metros and mini metros.

American electronics accessories brand Skullcandy has recently installed 80 FSU units which have backlit signages. Delhi-based Giraffe Advertizing manufactured and installed the FSUs for the brand for selling merchandise like headphones, earbuds, gaming headsets, speakers etc.

Each unit has a unique combination of Signage - Demo Display unit- Point of sale. The units are manufactured with wood, iron, acrylic and finished with MICA-power coating and Digital SAV. This new range of FSUs have been placed at mainly various modern trade outlets across Delhi,Gurgaon, Mumbai, Ahmedabad, Bangalore, Chennai and Hyderabad.

Dipti Dawar, Founder and MD, Giraffe Advertizing told Retail4growth, "Skullcandy's retail presence has currently been only at mall premises. With these new units, Skullcandy is further strengthening its presence in MT outlets across metros and mini metros. As part of the initial rollout, we have installed 80 units across pan India."

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