Surreal Design Studio creates fun engagements at malls
By Pray Jani | June 07, 2019
Unique mall installations themed around Universal Studio’s classic hits offered shoppers a fun filled experience at some of India’s finest malls.
This summer, leading retail decor agency Surreal Design Studio created engaging consumer experiences through the use of larger than life retail decor at some of India’s finest malls.
The idea was to convert malls into a destination that offered something more than shopping, by combining interactivity and engagement through visually enticing decor. Malls such as Phoenix Marketcity malls pan India, Palladium Mall in Mumbai and Chennai, Lulu International Mall in Kochi and R-city Mall Mumbai leveraged Surreal Design Studio’s expertise in outdoor decor to garner greater footfalls and create stickiness.
These interactive installations by Surreal Design Studio created excitement for mall goers across age groups. Shoppers were seen capturing their memories through selfies, participating in games, winning prizes or simply indulging in recreational activities.
Phoenix Marketcity Mall Bengaluru had a thematic display of Universal Studio brands such as Jurassic World, Shrek, Madagascar and the Minions.
Lulu International Mall created the ‘Summer of Happiness’ campaign which also coincided with their tag line of ‘Spreading Happiness’.
Read the full story in the June issue of VM&RD magazine.
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