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Unlocking the Soft Secret

By Susmita Das | October 23, 2013

The Allen Solly Window installation for the'Secret Wash- softest Shirts' showcases blocked windows with a Key-Hole popping up a'Secretive' aspect.


The window illustrates a quirky ‘Key Hole’ theme by offering a key- hole peek which reveals the ‘Soft’ aspect inside the window and the display of one or more of the merchandise.


This simple looking window features a wooden box with an exaggerated key hole and the communication in digital vinyl print on the window glass panel.

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