VM&RD Retail Design Awards 2018: Aerocity Central
By VJ Media Works Team | April 16, 2018
Department Store; Project : Aerocity Central; Winner : Central – Future Lifestyle fashion ltd
The store offers over 125,000 sqft of high definition shopping experience across categories such as ladies western wear, ethnic wear, men’s wear, denims , sportswear, cosmetics, watches, footwear, handbags and lingerie. The store design is based on our HIGH DEFINITION concept which revolves around celebrating brands and categories in its edgy avatar.
Some of the key features include a statement 3D brand wall, a custom-made red piano, 50 feet high columns cladded with golden metal sheets, installations of repurposed motorbike parts, high end digital screens, plush seating areas, bigger fitting rooms and footwear section etc. Dynamic design and visual merchandising elements have been used extensively and seamlessly across store thereby delivering an evolved, dynamic and unique Theatrical shopping experience.
Shopbuild main contractor : AK Interiors and Apex Interiors
Store design : Blocher & Blocher Partners and Black Jack
Fixtures : Suntop
Lighting : Asian Retails Light
Mannequins : Clone Mannequins and Light Creations
In-store signages and graphics and props : HG Brand Retail Solutions
Storefront signage : Hindustan Signages
Digital screens : Innovate
Props : JMD Enterprises