VM&RD Retail Design Awards 2018: Doodlers

Doodlers is a creative fashion destination for young boys and girls. nside the store, doodled characters are combined with actual objects. The rain effect created with actual multi coloured ropes and the colourful hangers add to the fun element. Blue acrylic sheet fixed on the wall with doodles on it and dramatic overhead lighting give an underwater feel where children are frolicking with scuba diving gear. The billing counter has a hip-pocket protruding up, from which two kids are seen peeping out. Neon lights as sound waves and the cut-out butterflies add oodles of style. The 3-dimensional ‘Doodlers’ logo on acrylic, with hidden LEDs, creates the feel of a movie theatre. The doors of the two trial rooms carry doodles as well. In one, a girl is sitting on a chair looking at the clock, which is a real object, waiting for the door to open and let her in. On the door of the second trial room, a queue is seen with the kid at the end of the line holding a T-shirt on a hanger. The T-shirt and the hanger are real objects to match the visual style of combining doodles with real things.