VM&RD Retail Design Awards 2018: Gachibowli Central
By VJ Media Works Team | April 16, 2018
Department Store; Project : Gachibowli Central; Merit : Central – Future Lifestyle fashion ltd
Gachibowli Central, spread over 100,000 sq ft, is the 3rd central store in Hyderabad and is designed based on a theme - "THE FLOW" which represents a fluidic, seamless and inviting shopping experience while binding all fashion categories together.
The store design glorifies the double ceiling heights on the youth floor with play of suspended metal structures, highly vibrant lights and graphics. The colorful scaffolding element adds to the eclectic look combined with installations of repurposed motorbike parts. Exquisite marble flooring pair up with plush wall papers and elegant decor light provides a luxe ambience in men’s and ladies categories. Statement showstopper fixtures with barely-there thread curtains and sharp and glossy tinted mirrors add to the sophistication of fashion accessories section. The signature red piano paired with a specially-made red Victorian chandelier that adds the glam touch at the entrance of the store.
Shopbuild main contractor : Raghbir Interiors
Store Design : Tangent Design and Black Jack
Fixtures : Suntop
Lighting : Asian Retails Light
Mannequins : Clone Mannequins
Props : Veerasham Enterprises
Music / AV : Bose Corporation
Digital screens : Innovate