VM&RD Retail Design Awards 2018: Jack & Jones
By VJ Media Works Team | April 16, 2018
Best Shop Fitting; Project : Jack & Jones; Merit : Disha Retail Fixtures (P) Ltd
Jack & Jones is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and JACK & JONES is defined and represented by five unique brands.
Fixtures for the brand are made as per their concept mentioned above and a very special burnt finish which was defined by the brand was developed successfully at the factory. Fixtures which had to be imported were developed in India thereby reducing the import costs for the brand without compromising the intent of design. Fixtures in this store have varied materials ranging from MS burnt finish to distressed natural wood finish. Challenges of maintaining uniform finish for the brand across the country was established at the factory.