VM&RD Retail Design Awards 2018: Lifestyle International – Festive 2017 Window Display
By VJ Media Works Team | April 16, 2018
Best Window Displays – Festivals & EOSS; Project : Lifestyle International – Festive 2017 Window Display; Merit : Lifestyle International
Since play of lights was the common thread across all touchpoints, Lifestyle used lights as a key element in the festive window. The kinetic window integrated technology with the most exciting and accurate retail design rendering.
The technology not only merged seamlessly with our vision for the window design, it promised to take the display to an amazing height. Cost breakups and planning for infrastructure to install the technology were some of the challenges. This project was ambitious as the technology was new, prices were steep and had only numbered professionals around the world. The composition included a close interaction between mannequins in the best of festive ensemble. In the backdrop, there was a reflective gold acrylic sheet in a triangular formation that added a subtle glow and enigma to the fashion story. Our design entailed – balancing the festive high with the fashion high.
Props : Tranz VM Solutions