VM&RD Retail Design Awards 2018: Make It Epic with Hot Wheels
By VJ Media Works Team | April 16, 2018
Best VM Installation; Project : Make It Epic with Hot Wheels; Merit : Mattel (India) Toys Pvt Ltd
With a drive to create an Epic experience for their audience, Hot Wheels replicated two of their original models; namely, the Boneshaker and Surf n Turf and created its biggest life-size installation. Both installations are created using smaller die-cast Hot Wheels models. While the Boneshaker comprised 3500 die cast cars, the iconic Surf n Turf installation was created using over 5500 of its 1:64 sized versions. The special attraction of the affair was the massive life size car, The Boneshaker, created with over 3500 Hot Wheels 1:64 die-cast cars.
This life size car’s number plate was painted with a special number ‘68’ signifying the launch year of the brand Hot Wheels. The Surf & Turf - a massive life size replica of HW die-cast car was created with over 5500 Hot Wheels 1:64 die-cast cars, was the hero of the day showcasing the wide range and variety of Hot Wheels models. The car also served as an exciting selfie point for several kids who gathered around it, marveling the brilliant blend of design and creativity. The master piece invited attention from a lot of visitors and car enthusiasts across the city who remained awed by the unique piece of art. The installation was no less than a dream car that every young kid aspires to own.