VM&RD Retail Design Awards 2018: Roadster Life Co (Myntra Designs Pvt Ltd)
By VJ Media Works Team | April 16, 2018
Best Lighting; Project : Roadster Life Co (Myntra Designs Pvt Ltd); Winner : Focus Lighting & Fixtures Ltd
Roadster is a premium Casual wear brand, which is positioned to offer classic garments with impeccable fits and inviting styles to the Global Indian. The store has an rich and premium look, while keeping the light source invisible thereby adding a pleasurable shopping experience to the shoppers. The architect wanted us use all LED fixtures for low power consumption and lowering the operational costs. The idea was to to bring out the merchandise’s raw essence, complementing the brand. Light source is well integrated in the interior elements. The color rendering aspects of the lighting design allows the quality and color of the cloth to be accurately presented.
The store uses modular light fixtures, which are easy to install (as it comes with a tool less technology) and provides flexibility in design. The solutions are capable for reducing environmental “footprint” cutting energy use while remaining cost-effective. With being green-compliant, it could reduce the lighting load.