VM&RD Retail Design Awards 2018: Urban Ladder Experience Center
By VJ Media Works Team | April 16, 2018
Best Store Front Signage; Project : Urban Ladder Experience Center; Winner : Restore Design Pvt Ltd
The design of first offline experience for Urban Ladder is a perfect blend of three elements; inspiration, visualisation and consultation. The customer experience is designed basis the customer insight that purchase of furniture is a highly involved, high-risk purchase where customers need a lot of information and reassurance.
Urban Ladder, a brand synonymous with design, quality and trust, needed to make a statement of its launch offline. What better way than to announce it with an flagship store on a high street. The façade designed in the Urban Ladder house colour, using a metal mesh skin providing filtered views into the store. The signage in size and placement ensure the store is a landmark marking a statement of strength and confidence.