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VM&RD Retail Design Awards 2018: Vashi Central

By VJ Media Works Team | April 16, 2018

In-store Tech and Digital experience; Project : Vashi Central; Merit : Central – Future Lifestyle Fashion Ltd

Central Vashi opened in a landmark location erstwhile called Centre One Vashi. The store offers over 100,000 sqft of high definition shopping experience across various categories. The store design is based on our HIGH DEFINITION concept which revolves around celebrating brands and categories in its edgy avatar. Central stores are based on "THE FLOW" theme which translates into a seamless and fluid expression of retail shopping environment. Dynamic design and visual merchandising elements have been used extensively and seamlessly across store thereby delivering an evolved, dynamic and unique category shopping experience.

The store has a 3-sided facade which runs across an impressive 1000 feet establishing itself as a landmark in Vashi. A massive 400 sq ft of Led Mesh is installed on facade showcasing the best of collection and visuals for the season. The stunning grand atrium has LED screens playing fashion content to boost experience and digital touch to in-store communication.

Digital screen supplier : Innovate

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