32nd Milestone in Gurgaon rechristened as 32nd Avenue
By Satarupa Chakraborty | November 30, 2017
CBRE has been appointed as the strategic leasing and marketing partner for redevelopment spread across 0.15 million sq.ft., amid 2 million sq. ft. integrated development. The property will feature 35 specially curated brands in a new high street format
Milestone Ventures, NCR’s leading developers, announced the re-launch of Gurgaon’s oldest, iconic landmark – ‘32nd Milestone’, now known as 32nd Avenue. Milestone Ventures has appointed CBRE South Asia Pvt. Ltd as the Strategic Leasing and Marketing Partner to reinvent the property as a specially curated one-of-a-kind high-street, offering a range of F&B and other brands. Spread across 0.15 million sq.ft. , 32nd Avenue will house a total of 35 premium restaurants, of which 15 will be open in the first phase of the development - by Mid-December. The Avenue will be located within 32nd Village, which is 2 million sq.ft. of commercial (office) retail and hospitality spaces including Galaxy Hotel and Mall and a free-standing convention facility.
The property stands out for its quaint, distinctive charm through its unique Brownstone inspired architecture, lending a vintage feel. The foundation has drawn heavily on the skills of local Indian master craftsmen in the areas of stone carving, wood detailing, cast iron and intricate plaster molding, which are not seen too often in modern structures. The landscaping is done by architect Savita Punde while the metal works are being done by world-famous fabricator artist Andy Thornton and lighting and façade by New York-based firm AWA Lighting.
Speaking at the launch, Dhruv Sharma, CEO – Milestone Ventures said, “While most destinations (including malls and hubs) collectively have retail and F&B options, what differentiates 32nd Avenue is its ability to be a common point for different audiences seeking unconventional dining experiences, distinguished retail therapy and new workspace concepts like co-working. Building on the iconic status that 32nd Milestone has among the older generation, we look to reach out to the younger and more informed workforce present here as well and build new memories that will go the distance.”
As the strategic advisor for the project, Rajat Gupta, Managing Director, Advisory & Transaction Services, India for CBRE South Asia Pvt. Ltd., shared, “The F&B retail space has evolved significantly during the past few years with segments like fashion and F&B garnering a larger share. As a leading F&B market, Gurgaon offers a great opportunity to restaurateurs and brands to establish their mark in the city. I feel that every such space needs to cater to a larger audience and be able to provide more than just what it was built for and we believe 32nd Avenue does that.”