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Amira Group launches new range of premium organic products

By VJ Media Bureau | Vjmedia Works | December 09, 2014

The Amira range of organic products was launched at the BIOFACH event, the largest organic food show in India, held at Kochi. The company is looking at making Amira Organic products available across all retail platforms in India.

Amira Pure Foods Private Limited, a part of the NYSE-listed Amira Nature Foods Ltd., announced the launch of its new range of premium organic products. The company has tied up with 7500 farmer families to cultivate 12,000 hectares for multiple organic crops.  

Amira Group, which has created a name for itself in the premium Basmati segment in India and abroad, has decided to further increase its product portfolio with organic products such as organic rice, lentils & beans, flour, spices, oil & ghee to the Indian consumers. These products will be made available across all retail platforms in India.

While speaking about the announcement, Karan A Chanana, Chairman and CEO, Amira Nature Foods Ltd said, "With this launch we have further expanded our range of offerings in India. Organic products category has seen a tremendous growth in the last couple of years and Indian consumers are becoming more conscious about their health as well as the environment. We understand this growing preference of consumers for safer and healthier foods and aim to fulfil their requirements by providing them with the best quality and authentic organic products.”

The Amira range of organic products was launched at the BIOFACH event, the largest organic food show in India, held at Kochi in the presence of Union Agriculture Minister, Shri Radha Mohan Singh and Chief Minister of Kerala, Shri Oommen Chandy.

The company is providing farmers with the technical guidance, marketing linkage for various organic crops along with the access to the best organic and sustainable methods of farming, best quality seeds and bio-inputs. Amira organic farming projects are located in the Terai regions of India near the Ganga and Yamuna riverbeds.

The Amira Group, which is also one of the largest exporters of Basmati rice from India, has been aggressively strengthening its product portfolio in India. The company had recently tied up with Snapdeal.com to become the first basmati brand to be available online at a pan-India level. "Our goal is to become a global specialty food company and India is a very important market for us to help us achieve that vision. We are now looking at introducing more specialty and gourmet products in this market” added Mr. Chanana.
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