Amul drives consumption of buttermilk & lassi in India with new 1-litre Tetra Pak cartons

Amul, India’s leading brand for dairy products, has now launched its popular offerings buttermilk and lassi in a bigger and more modern 1-litre Tetra Pak package called the TBA 1000 Edge with LightCap 30. This is the first time that this package is being introduced in the Indian market. Through this launch, Amul intends to increase in-home consumption of its three popular drinks and provide a better 'pour from' experience for consumers. The new family packs are available across traditional and modern retail outlets. The new differentiated packages add an extra modern twist to this innovation journey. "The combination of traditional tastes, with modern Tetra Pak packaging has helped bring us closer to the young consumers and drive them towards healthier beverage options. We hope to see all homes and refrigerators in India stocked with these beverages that combine great taste and good health," says Shri R S Sodhi, Managing Director, GCMMF Ltd (Amul).

"Innovation is always exciting and the TBA 1000 Edge 1-litre pack with the re-sealable LightCap will give consumers a hassle-free and convenient consumption option for their favorite Amul drinks. They can now stock their homes and be ready to enjoy Amul's unique healthy drinks at their convenience," adds Kandarp Singh, Managing Director, Tetra Pak South Asia Markets.

The TBA 1000 Edge is a brand-new format that retains the familiar rectangular shape of Tetra Brik® Aseptic and adds a distinctive sloping top panel which helps the pack standout on retail shelves. The LightCap's large flat pouring surface combined with the angled top panel gives pouring an 'Edge' too. Not only is this package a smart choice for producers and consumers, but for the planet too. It doesn't require refrigerated distribution, the paperboard is sourced from Forest Stewardship Council certified forests, and can be recycled into items like exam pads, notepads, school desks and garden benches.