Amul to add six million litres per day capacity

As the Gujarat Cooperative Milk Marketing Federation (GCMMF) registered its highest ever growth of 32 per cent in turnover crossing Rs 18,000 crore in FY14, the federation said that the new dairy projects coming onstream across the country would create an additional processing capacity of six million litres per day in the coming years.

GCMMF managing director RS Sodhi said, "In line with increase in our milk procurement, our processing capacities across all member unions have also been enhanced from 17 million litres per day to 23.2 million litres per day, in the last three years. Our new dairy projects in Amreli, Bharuch, Surendranagar, Kutch and Bhavnagar will help to further enhance our capacity. In the pipeline are new dairy projects at Rohtak, Faridabad, Kanpur, Lucknow and Kolkata. Once all these new plants are commissioned, our combined processing capacity will be enhanced by another 6 million litres per day.”

Sodhi further informed that GCMMF plans to achieve turnover of Rs 21,600 crore in the year 2014-15. GCMMF which markets the popular Amul brand of milk and dairy products has registered highest ever growth of 32.1 per cent, to achieve turnover of Rs 18143.46 crore during 2013-14.

The federation has managed to achieve impressive 23 per cent cumulative average growth rate (CAGR) over the last six years by leveraging on several marketing and technological innovations as well as enhanced distribution reach.

In fact, the group turnover of GCMMF and its constituent member unions, representing un-duplicated turnover of all products sold under Amul brand was Rs 25,500 crore or $4.2 billion.

Moving ahead, Amul plans to enhance and widen its product portfolio, based on demand and expectations of its loyal consumers.

During the last four years, GCMMF has ensured 59 per cent increase in milk procurement price to its farmers, resulting in 46 per cent growth in milk procurement during the same period.  

During 2013-14, Amul long-life UHT Milk had shown an impressive value growth of 40 per cent and sales of Amul UHT Cream also increased by 37 per cent in value terms. Amul's milk beverages range showed quantum value growth of 25 per cent.

In Ghee, their two mega-brands Amul and Sagar together achieved very impressive growth of 46 per cent in value terms.

Sales of Amul Butter and Amul Cheese achieved impressive 21 per cent and 22 per cent value growth respectively. Amul Fresh Milk sales increased by 23 per cent as Amul became the leading brand of fresh milk in several major cities of India.