Amway eyes NE states to drive its anti-aging skin products growth

With anti-ageing beauty products market in India fast growing, direct selling company - Amway - is eyeing big in North-East. The company is expecting the region to substantially drive its anti-aging beauty product sales growth.

The company today launched its luxury anti-ageing beauty product - Artistry - in the North-Eastern market and is targeting the thriving anti-aging segment in India which is projected to grow at a rate of more than 100 per cent in India in the coming few years.

The North-Eastern states of Assam, Manipur, Nagaland and Tripura are the focus states for Amway for driving its anti-ageing beauty product sales. "In Northeast, the skin care market in is evolving and professional treatments like line filler injections and chemical peels, are growing in popularity.