An experience centre that targets home buyers

Home-only interior design company Bonito Designs has launched what it calls an immersive flagship experience centre at Andheri, Mumbai. The 12,000 sq. ft. space aims to offer a technology driven immersive design experience, informs the company. 

The flagship centre, inaugurated by renowned designers Gauri Khan and Manish Malhotra, 

targets first-time home buyers where purchase decisions are typically influenced by both partners. It also caters to secondary audiences, including children, women, the designer community, investors, and potential new team members.  

The centre showcases 12,000 products in a single space, offering customers a comprehensive and immersive experience. The company has also introduced an intuitive mobile app to enhance customer satisfaction by providing a digital mapping of the customer journey, by providing complete transparency. Additionally, the app uses data science to offer personalized design suggestions, aiming to increase revenue per customer.

Speaking about the growth opportunities in the industry, Amit Parsuramka – Chief Executive Officer, Bonito Designs said, "The interior design industry in India is experiencing a remarkable growth trajectory with a CAGR of approximately 18%. Recognizing this trend, we believe that now is the perfect opportunity to expand our offerings and introduce new products, as well as extend our presence to additional cities across India. The increasing number of branded housing projects is significantly boosting the growth of the interior design sector.”

Speaking on this landmark moment, Gauri Khan said, "Bonito Designs has consistently been at the forefront of design innovation, making smart, usable, and futuristic designs accessible to everyone. Their new 12,000 sq. ft. flagship experience center is a testament to their commitment to excellence. This state-of-the-art facility seamlessly integrates the best of design and technology, offering an unparalleled experience to customers.”

Speaking on the new launch, and his collaboration with Bonito Designs Manish Malhotra said, "Interior design is a deeply personal endeavor; you want your home to be warm, welcoming, and a true reflection of your personality. Bonito Designs excels in making every space about you and your family. Their approach ensures that your home is not just beautiful but also uniquely yours.