AND enters Vadodara

AND, the Indian high street brand from Anita Dongre has launched its first exclusive store in Vadodara.  Spread across 800 sq ft the store houses a diverse collection of western wear. With the launch of the Vadodara store, the total number of stores across the country number comes to 40.

Anita Dongre, Creative Director, AND, on the occasion of the launch that, "Vadodara is among the fastest growing retail markets in the country and our presence here forms an important part of our growth strategy over the next few years. It's only been two months since AND launched its first store here and we have already received a great response from this upcoming fashion forward city. The people here are extremely fashion conscious and are open to experimenting with their style. AND is constantly looking at growing its presence and with this development we hope to open many more stores for the style savvy crowd in Vadodara.”
 
AND Designs was flagged off in 1999, at Mumbai's first mall, Crossroads. With AND, the western wear label, and Global Desi, its ethnic counterpart, the brand has travelled across Anita Dongre inter-pert, which is a mix and match western wear fashion brand, and Anita Dongre Timeless.